The Rolex GMT-Master, particularly those adorned with the iconic "Pepsi" bezel, holds a special place in the hearts of watch enthusiasts. The vibrant red and blue bi-directional rotating bezel, instantly recognizable and synonymous with adventure and global travel, has cemented its position as a legend in the world of horology. This article delves into the world of the Rolex Pepsi lünette, focusing on its history, variations, the allure of specific models like the 16700 and 16710, and the significant collector's market surrounding these highly sought-after components.
The Genesis of the Pepsi Bezel:
The story of the Pepsi bezel begins with the GMT-Master itself. Introduced in 1955, the GMT-Master was designed at the request of Pan American World Airways (Pan Am) to cater to the needs of their pilots navigating across multiple time zones. The original GMT-Master featured a black bezel with luminous hour markers. However, it was the subsequent introduction of the color-blocked bezel, with its striking red and blue segments, that truly captured the public's imagination. This distinctive color scheme, reminiscent of the Pepsi-Cola logo, quickly earned the nickname "Pepsi" and became intrinsically linked to the watch's identity.
Rolex GMT-Master Pepsi Bezel Inlay Lünette 16700 16710:
The reference numbers 16700 and 16710 represent specific iterations of the GMT-Master with the Pepsi bezel. These models, produced over several decades, showcase subtle yet significant differences that greatly impact their value and desirability in the collector's market.
* Rolex GMT-Master 16700: This model, produced from approximately 1983 to 1988, features a distinct matte finish on its Pepsi bezel insert. The color saturation and overall appearance can vary slightly due to the aging process and the materials used. Finding a 16700 in pristine condition with a perfectly preserved Pepsi bezel is a significant achievement for collectors. The inherent patina and potential for fading on the bezel insert add to the character and desirability of these vintage pieces.
* Rolex GMT-Master 16710: The 16710, produced from 1989 to 2007, succeeded the 16700 and represents a longer production run. This model often boasts a slightly glossier finish on the Pepsi bezel compared to its predecessor. However, the variations in color and condition remain significant, with some examples displaying more vibrant colors than others. The 16710 is also notable for its transition from the tritium luminous material to SuperLuminova, affecting the appearance of the hour markers and hands over time.
The Significance of "Fat Font" and Faded Bezels:
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